BATNA is an acronym for Best Alternative To a Negotiated Agreement. It is defined as the most advantageous alternative that a party to the negotiation can take if negotiations fail and a purchase and sale contractThe sales and sale contract (SPA) is the result of commercial negotiations and high prices. Essentially, it outlines the agreed elements of the agreement, contains a number of important safeguards for all parties involved and provides the legal framework for the conclusion of the sale of a property. can`t be done. In other words, the BATNA of a party is the alternative of a party if the negotiations fail. The term BATNA was originally used by Roger Fisher and William Ury in their 1981 book “Getting to Yes: Negotiating Without Giving In.” When balancing these different alternatives to see what is “best,” community members need to consider a number of factors. Having good options at your disposal before starting negotiations is a proven method. You will feel able and confident either to reach a satisfactory agreement for both parties or to go to your best alternative. BATNA is often used in negotiation tacticsNegotiation Negotiation is a dialogue between two or more people in order to reach consensus on a subject or topic on which there is conflict. A good negotiating tactic is important for negotiators to know that their side is winning or creating a win-win situation for both parties. and should always be considered before a trial takes place. It is never advisable to start serious negotiations without knowing your BATNA. The value of knowing your best alternative to a negotiated agreement is that if BATNA is strong enough, it is possible to negotiate on very good terms, because the alternative to the start of the negotiations is still a good result.
Conversely, when BATNA is weak, the negotiating position is weak, as there is no good alternative to use. Given the importance of BATNA, some steps need to be taken to achieve a better negotiating position.